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 Optimizing Video Content for search engines

Today we're taking a look at how Google and Bing index your seo video.
How are they indexed, ranked and posted in search results? We'll also take a look at the secrets and tricks: How to optimize your videos so that they hit the top of search results and the complete guide to Google Ranking Factors?

1. 1. What is video optimization?

Video optimization refers to a set of technologies used by mobile service providers to improve the viewing experience by reducing video start-up times or re-buffering events. This process also aims to reduce the amount of network bandwidth consumed by video sessions.

Optimizing videos for search engines.

Search engines like Google and Bing, index videos from millions of sites on the web, covering topics from news and sports to shopping and education.
Video takes an essential place in the search engine ranking of your site. It is no coincidence that there is a slogan when compiling content: show, do not tell.
Video is a powerful tool for generating web traffic.
Therefore, having a video and optimizing content is a very important part of your website's SEO. Google launches all new functions and scans video content, indexes and publishes the most appropriate to the requests and interests of users.
 

1. 2. How Google find and index all these videos?

First, let's be clear: when we talk about indexing content a video or displaying it in search results, we're really talking about a combination of the video and the web page the video is on. Google scans the Internet and determines the presence of videos on sites using a variety of information. This includes data on the page, such as HTML video tags and structured markup, as well as data presented separately, such as sitemaps.
 

1. 3.  How does Google identify video content?

When Google finds a video on a page, it tries to figure out what the video is about in order to further show it to users who are looking for content on that topic.
Some information is extracted from the text on the page:
page title, titles and captions next to the video, and some from other pages, such as referral links. As we will discuss later, Google searches can also take advantage of structured data and the underlying video file, to analyze the contents of its audio and video tracks.
 

1. 4. What search results do videos appear in?

Now that you know what seo video is and how Google indexes videos, let's talk about where videos can appear. As you noticed, videos can appear on the main page of Google search results. They can also appear on the Videos and Pictures tab. Videos can also appear in recommendations, where content is displayed based on your interests.
Now let's take a closer look at some of the options for showing videos on the main search results page. Videos are often grouped together, as in these examples on mobile and desktop. With this display option, the pages where the video is the main content are displayed, determined by Google classifier. On the other hand, for those pages that have both video and text, you can see results like this. 

1. 5. What additional information is displayed in the search results?

 There is this display option for pages that show multiple videos in a series or playlist. In addition to basic information about a video, such as the video's icon, title and duration, search results can display additional information, such as the live icon or highlights within the video itself. These are just a few examples of how videos appear in Google search results so you can understand how videos from your site might appear. (read: 5 Reasons Your website doesn't rank in Google ) By following our guidelines, you can make your videos fit for search results with a visually appealing preview to help users find your content easily.
 

1. 6. Here are five tips for optimizing your videos for Google search.

 
First, make sure all your videos are published on public pages. If your videos are part of your app, make sure that each video has a corresponding web page with a URL that Google can access. The video should be easy to view on the page so that the user is not required to take many steps to download it.

Second, to help Google find your videos and understand what they are about, add structured data using schema.org/VideoObject markup. This markup contains properties such as the title, description, and duration of the video, the URL of the icon file and the video file itself, and many others. You can use additional structured data to mark "Live" and portions of the video. 

Third, make sure that Google can access the URL of a file with a quality icon.
If Google does not have access to the icon (thumbnail), your page may not appear in search results; if the icon is not accessible in the robots file.txt, Google will not be able to access it.

Fourth: Sitemaps are another way to help Google find videos related to your site, and they can include metadata tags to help Google understand what they are talking about your video.

Finally, fifth: For further optimization, make sure that Google can pro scan video files.
The developer documentation lists the supported file formats for videos, as well as tips on how to make sure Google can access the URLs of video files.

If Google has access to the content of the audio and video tracks of your videos, you will get a number of advantages.

First, Google will be able to select a snippet from your preview movie that looks more attractive than a simple icon. You can use the max-video-preview directive in the robots Meta tag, which limits the duration of such snippets.

Secondly, Google will be able to understand and index the keywords of the content of your videos that may appear with more relevant user queries.

Third, Google will be able to automatically identify key points in your video so that users can navigate through them like chapters in a book.
 

• To enable users to find your videos on Google: 

  make your videos available online;

  Add structured data with VideoObject markup.

  Create quality icons.

  Add a Sitemap.

  and finally, make the video files available for scanning.

Other Tips for Optimizing Videos for Websites and Web Apps

Note that the following tips are useful if you host your own video and stream it directly from your web server. If you decide to host your video on an online video platform (OVP) like YouTube or Vimeo, the platform will take care of most of these
Problems.
Make videos usable the most important thing to remember when optimizing online video is to provide users with a good experience. Here are a few key points to consider improving the user experience:

• Resize a mobile video - If you are resizing the content of a mobile page, you also need to resize the video content. Prepare multiple versions of video files adapted to the most common screen sizes used by your visitors.
• Do not use auto play - It is not customary on the network not to play videos automatically because it interferes with work and annoys users. However, in some cases, it may be necessary to automatically play silent background video, giving users the opportunity to turn on the sound.
• Support for low-bandwidth users - Not everyone watches video over a high-speed broadband connection. Give slow-connected viewers the ability to view a more compressed version of a file. You can do this dynamically with adaptive bitrate streaming protocols.
• Don't occupy the screen -- videos should be part of a website's layout, not take its place. Users should be able to expand the video if they want to.

It's very common to deliver video using HTML5

Today, it's very common to deliver video via HTML5, allowing you to show video content to your website visitors without using a plugin. You'll need to use the format supported by HTML5. 

MP4 files are the most popular and are supported by all browsers, while Chrome, Firefox and Opera also support other formats such as WebM and Ogg.

Here's how to embed html5 video into a web page by providing two file versions: WebM and MP4:

<video controls>

<source src="{FILENAME}.webm" type="video /webm">

<source src="{FILENAME}.mp4" type="video /mp4">

Sorry, your browser does not support video content.

</video >
Here are the attributes you can use as part of the <video> tag to control video playback:

• controls

- determines whether the play/pause button and volume slider are displayed to the user

• autoplay

- if set to true, the video will start playing as soon as it is sufficient in the buffer

• poster

- Image preview for video
you can also use HTML5-enabled video players such as Video.js or Cloudinary video player.